Vision, Purpose and Values

We are committed to building a company that delivers long-term value, an organisation that has an affinity to the markets in which it operates, with sustainability and social responsibility at its forefront.

With our Bulmers, Tennent’s and Magners brands, C&C has a long and rich history at the core of the company, augmented by continually evolving our offer to meet the demand of our consumers and customers.

Vision

To be the pre-eminent brand-led drinks distribution platform, serving the UK and Irish drinks market, generating stable margins, delivering strong free cash flow and returns for our shareholders.

Purpose

Play a role in every drinking occasion, delivering joy to our customers and consumers with remarkable brands and service.

O u r B eh a v i o u r s W e pu t W e k e e p i t s i mp l e a n d r e m a i n a g i l e W e ar e c us t o m e r c e n t r i c W e ar e f a c t b ased , d a t a a n d in s i g h t d r i v e n W e c o l l a b o r a t e t h r o u g h t rus t W e l e a r n t o i m p r o v e C om p e t i t i v e R e sp e c t f u l H u mb l e O p en O u r C u l tur e O u r V a l u e s R e sp e c t p e opl e a n d t he pl a n e t W e b r i n g j o y t o l i f e Q ua l i t y i s a t o u r c o r e