Strategic Report - Business Model

The execution of our Group strategy is underpinned by three core pillars, together these create a market leading platform which ensures C&C’s position as the preeminent brand-led distributor for the UK and Ireland drinks market.

B r a n d S t r e n g t h A n a t t ra c t i ve po r t f o l i o o f O w n e d a n d A g e n c y b r a n d s l e v e r a g i n g C & C s e x is t i n g s t r e n g t h s a n d m a r k e t o pp o r t u n i t i e s . S y s t e m S t r e n g t h S t r a t e g y t o p o s i t i o n t h e G r o u p a s s u st a i n a b i l i t y d r i v e n d r i n k s d is t r i b u t i o n s y s t e m i n t h e U K & I r e l a n d . S u s t ain a b ili t y A s t r uc t u r e d a n d a mb i t io u s p r o g r a mm e o f c o n t in u o u s i m p r o v e m e n t e n s u r i n g C & C d e l i v e r s t o a b e t t e r w o r l d!

Brand Strength

Core Brands

Our three core brands: Bulmers, Magners and Tennent’s are intrinsically linked to the communities and manufacturing locations where they are produced and where their heritage was born. In addition to their local appeal, they are also desired internationally with critical acclaim.

These brands form part of the fabric of the respective drinks markets they occupy, with there lasting appeal underpinned by continued brand and marketing investment, alongside new product development. Together they deliver strong margins and are highly cash generative.

Scotland’s favourite beer

Tennent’s is Scotland’s favourite beer. Tennent’s has been brewed since 1885 at our Wellpark manufacturing site in Glasgow, where a brewery has stood since the 16th century.

Ireland’s No.1 cider

Bulmers is Ireland’s No.1 cider, made at our manufacturing site Clonmel, Co.Tipperary.

No.3 cider in the UK

Magners is the No.3 apple cider in the UK and is recognised and distributed internationally.

Complemented by premium and craft brands

The premium market segment continues to grow structurally as consumer demands evolve although this space is fragmented with the number of brands. C&C deploys a portfolio of premium and craft beers which meet this demand and coupled with our local and core brands provide a comprehensive range to meet customer and consumer preferences. Further innovation will strengthen these brands and will be complemented by exclusive distribution agreements and ‘equity for growth’ investments in leading craft brands.

Belgian beer

Heverlee is a premium Belgian Beer, which is endorsed by the Abbey of the order of Prémontré, in the town of Heverlee in Leuven.

Dublin lager

The Five Lamps Dublin Brewery was originally set up in early 2012 beside Dublin’s iconic Five Lamps. Its first beer, Five Lamps Dublin Lager, was launched in September 2012.

Italian lager

Menabrea is from Northern Italy and is matured gently in the perfect temperature of cave cellars for a taste of superior clarity. This pale lager is well balanced between citrus, bitter tones and floral, fruity undertones giving a consistent and refined flavour.

Craft beer

A range of craft beer brands which includes Innis & Gunn, Scotland’s leading craft beer brand in which C&C recently made an ‘equity for growth’ investment in.

Craft cider

Orchard Pig craft ciders are full of Somerset character and scrumptious tanins found in West Country cider apples.

Other Owned & Agency

Local, niche and speciality brands as well as world premium brands such as Stella Artois, Becks, Budweiser and Corona.

System Strength


C&C’s route-to-market platform occupies a fundamental role in the infrastructure of the UK and Ireland hospitality sectors. The Group provides a route to market for international and local brands alike.

Customer benefit

C&C provide access to an unrivalled range of products, offering expert knowledge and insight.

Nationwide network with market leading reach and scale.

Resilience of C&C’s inhouse operated network.

C&C’s financial strength provides security of supply and access to credit.


A drinks portfolio which is market leading.

Ensures the Group participates in evolving consumer trends across multiple drinks categories.

C&C’s distribution platform enhances market access and visibility for its brands.

Supplier brands which compliment our own branded portfolio.

Supplier benefit

C&C provide access to an unrivalled range of customers across all areas of on and off-trade.

C&C has an intimate understanding of the markets they serve.

C&C’s access to data ensures it has unparalleled insight into the hospitality sector.

C&C’s financial strength and creditworthiness.

Scale and Reach

C&C has unrivalled size, scale and distribution reach across attractive on-trade drinks markets in Ireland and UK. We operate two well invested and state of the art manufacturing sites. Our operational footprint can reach over 99% of the UK population on a next day delivery basis.

Drinks distributor on Island of Ireland

Drinks distributor in Scotland and GB


Delivering to a better world...

We recognise the important role that sustainability plays in the decision making of all our stakeholders. C&C has proven track record of investing and delivering against sustainability targets and a clear strategy anchored in three pillars.


Reduce our carbon footprint

Sustainably source our products & services


Ensure alcohol is consumed responsibly

Enhance health, wellbeing & capability of colleagues


Build a more inclusive, diverse & engaged C&C

Collaborate with Government & NGO’s